White Papers

Centre For Fundraising helps your fundraising by understanding the hearts and minds of your donors.

This knowledge is hard-earned, but easily shared. Read what we’ve discovered in our latest white papers.

2014 State of the Web Nation

About 90% of your major donors are visiting your website before making their first gift. But almost 50% of you don’t have a web strategy in place. Are you okay with this? Probably not. The 2014 State of the Canadian Web Nation identifies the benchmarks and best practices to help you secure the web investment your charity deserves.

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Finding Your Hidden Heroes

If you’re looking for exponential growth in your direct response program, it’s time to unmask your hidden HEROES by tapping the extraordinary potential of the everyday donor. There are already donors in your database who make average gifts in the amount $35 to your organization, yet we discovered that many have the capacity to make $500+ gifts. Who are these donors? What makes them tick? How can you increase their loyalty to your organization?

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Your Donor in 3D

Do you know your donors in three dimensions, front to back, inside and out? Knowing the hearts and minds of your donors is the key to groundbreaking results. We have the scoop and we’re ready to share. This is the white paper that spawned the writing of our book, 3D Philanthropy.

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Creating a Passionate Case for Support

The case statement is the backbone of your fundraising program. It keeps your entire organization singing the same song, and it gives donors a window into the soul of your cause. Is your case for support brimming with passion? Do you even have a case statement? Learn what it takes to write the script that will sell your mission.

Download Icon Download Creating a Passionate Case for Support